Secure Your Future Today

Your Retirement & Aged Care Specialist Adviser - Melbourne

At iCare, we assist you in making informed decisions for your future, whether you’re planning for retirement, looking to retire now, or need help navigating the aged care system. Our services are designed to offer peace of mind and clarity as you plan ahead.

We offer a mobile service, bringing our expertise to you meeting in the comfort of your own home. Alternatively, if you prefer, we can arrange an appointment at a secure meeting room located in Williamstown.

Whatever your needs, iCare is here to help you navigate the important decisions that shape your future with ease and confidence.

2014 AFA Female Excellence in Advice Awards

iCare Financial Advisory Pty Ltd ABN 59 634 117 883  is a Corporate Authorised Representative(No: 001279064) of Lifespan Financial Planning Pty Ltd ABN 23 065 921 735 (AFSL: 229892)

Adrienne Rush is an Authorised representative (ASIC No.001000925 of Lifespan Financial Planning Pty Ltd ABN 23 065 921 735 (AFSL: 229892).

About Us

Meet Retirement Planning Specialist

At iCare Financial Advisory, we specialise in retirement planning and aged care advice, empowering Australians to secure their financial future with confidence and peace of mind.

Founded by Adrienne Rush, a financial expert with over 30 years of experience, iCare is dedicated to simplifying complex financial decisions and offering personalised solutions tailored to the unique needs of each client. With a focus on clarity and care, we help you navigate life’s financial challenges with ease.

Adrienne’s commitment to excellence has positioned iCare as a trusted name in the industry. As the winner of the 2021 Great Advice Award (Victoria) and a two-time finalist in the Female Excellence in Advice Awards (2013 and 2014), Adrienne brings a proven track record of success. Under her leadership, iCare combines expertise and a client-first approach, ensuring you receive advice that is not only professional but also deeply personal.

Key Reasons To
Choose iCare Financial Advisory

Expertise and Experience

Adrienne Rush has years of experience in the industry, providing you with the expertise you need to make informed decisions.

Personalised Approach

We understand that every client's financial situation is unique. We take the time to understand your goals and tailor our advice accordingly.

Commitment to Excellence

We are dedicated to providing exceptional service and building long-lasting relationships with our clients.

Dependable Adviser

We are your trusted partner in achieving your financial goals, with personalised strategies and expert guidance for a secure future

Retirement Planning

Tailored strategies to secure your retirement

Planning for retirement doesn’t have to be stressful, but starting early is crucial for a comfortable future. Whether you’re saving, paying off a loan, or tracking your expenses, having a plan makes a significant difference.

Retirement planning involves three key steps: Building your savings during your working years, setting up your finances for a smooth transition, and managing your income to ensure your savings last.

With people living longer, ensuring your money lasts is more important than ever. If you’ve delayed planning, it’s not too late. Let Adrienne help you navigate the process and get you on track for the retirement you’ve always dreamed of. Contact Adrienne today to start planning for your future!

Aged Care Advice

Helping Families Navigate the Intricacies of Aged Care

Transitioning to aged care is a big step, especially when you’re advocating for a loved one. It can feel overwhelming, given the emotional weight of the decision. As a professional Aged Care specialist, Adrienne is here to guide you through the process, offering support and peace of mind during this challenging time.

If you’re considering aged care or in-home assistance, you likely have many questions. Adrienne can help you plan ahead, ensuring there are no surprises down the line. She’ll openly discuss your options and the costs involved, covering everything from funding care to managing paperwork.

Taking that first step can seem daunting, but with Adrienne’s expertise, you can feel confident that your family’s wealth and well-being are in safe hands.

Your future starts today

Plan

Your financial future begins with a solid plan. We’ll help you make informed decisions today, so you can enjoy the lifestyle you want now and retire with confidence.

Grow

Invest with confidence. We’ll tailor strategies that fit your risk profile, reduce tax and debt, and make your money work harder for you.

Protect

Safeguard your hard-earned wealth with risk management strategies to ensure peace of mind for you and your family.

Retire

Secure a comfortable retirement by structuring your assets to meet your income needs. We’ll help you plan for the future.

Supporting You with Compassion and Understanding

We understand every family’s situation is unique and often challenging. Let us guide you with care and tailored solutions for your loved one’s needs.

What Clients
Say About iCare!

Philip & Margaret
November 1, 2024
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When we first met Adrienne, we didn’t know what to do about investing for our future, we were approaching retirement and not sure how to prepare for it. Adrienne gave us a clear vision of where we were headed, we felt relieved and reassured about our future giving us confidence and peace of mind. Since working with Adrienne our financial situation has improved and we also have a much better understanding of how it works. Adrienne is very experienced, knowledgeable and easy to relate to. Adrienne takes the time and care to explain things and because we are so happy with her advice and service we have passed her details onto friends.
Siew Yin
November 1, 2024
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Before I met Adrienne, I was so worried about paying for my care and not having enough money to pay for other important things like medication. I couldn’t sleep I was so worried. Meeting Adrienne was a godsend, she was so helpful, kind and knowledgeable and very good at listening. Adrienne sorted it all out and put my mind at rest. Adrienne is like having a god daughter, she has been fantastic, and I would highly recommend her to anyone needing help with working out aged care.
Max & Roz
November 1, 2024
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Adrienne has kept us on track, guiding us in the right direction so we could benefit from her advice. Adrienne has made a real difference to our retirement, she put into place strategies to ensure we did the right things in the lead up to our retirement, we now have a good understanding of our financial situation. Meeting Adrienne was a brilliant move, she is a professional, her advice invaluable and we feel confident and secure about our retirement.
Katya
November 1, 2024
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Adrienne has a very welcoming, friendly, professional, and personable nature, who works with integrity to provide her clients with sound financial advice and guidance. Her up-to-date expertise in the aged care sector creates a trust that is rare to find. I highly recommend Adrienne Rush and her services and am eternally grateful to my trusted friend and client for highly recommending Adrienne’s services.
Pat
November 1, 2024
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Adrienne was always there for us, I just dumped everything on her to fix and she worked it out, made it simple. Adrienne guided me and just made things work and got it done, she assured me it would all be ok, like that song, “I was once lost and now I am found”, having met Adrienne has empowered me.
Pauline
November 1, 2024
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My very first meeting with Adrienne is still very clear in my mind, she created a friendly, relaxed and welcoming environment, felt from the outset she was honest, open and extremely knowledgeable. I felt a deep feeling of empathy and trust, I felt I was off to a great start with my future financial plans. It was clear in my mind she was a woman of integrity.

You have questions we have answers

Why is retirement planning important?

Retirement planning is crucial because it provides a roadmap for your financial future, helping you maintain the lifestyle you desire after you stop working. Without a well-structured plan, you may face financial uncertainty or be unprepared for unexpected expenses.

There are different costs associated with government subsidised aged care homes and we help you understand what they are so you can plan ahead.

This assessment has two parts, firstly to find out if you are eligible for subsidised care and  secondly to understand your needs and the services that could help you. Before accessing care you need to have this assessment, it is easy to arrange an assessment.

Going into Aged Care is a change of circumstance and it can alter your age pension. Although Centrelink have the final say we work it out for you.

Not everyone wants to sell their home but renting it out may also seem daunting. We can present you with the different options and what they look like so you can make a better decision.

Understanding all expenses including personal expenditure such as hairdressing or golf fees are important so you can continue to meet these other costs. We help you complete a simple budget to make sure everything is captured.

The Australian Government subsidises Aged Care and the subsidy amount depends on your situation and needs. We work this out for you.

Aged Care facilities may allow your fury friends to stay or visit, each facility differs so it is important to find out what their rules are beforehand.

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