About Adrienne Rush & iCare Financial Advisory Pty Ltd
30+ Years Experience
iCare Financial Advisory Pty Ltd ABN 59 634 117 883 is a Corporate Authorised Representative(No: 001279064) of Lifespan Financial Planning Pty Ltd ABN 23 065 921 735 (AFSL: 229892)
Adrienne Rush is an Authorised representative (ASIC No.001000925 of Lifespan Financial Planning Pty Ltd ABN 23 065 921 735 (AFSL: 229892).
Our Advisor
About Adrienne Rush
CFP® Ba. Bus. Adv Dip FS
With over 30 years of experience in the financial services industry, Adrienne Rush is a seasoned financial adviser passionate about empowering clients at every stage of their financial journey. Adrienne’s approach is built on trust, expertise, and exceptional service, ensuring clients feel confident about their financial decisions.
As the founder and director of iCare Financial Advisory Pty Ltd, Adrienne is an Authorised Representative of Lifespan Financial Planning Pty Ltd, specialising in:
- Retirement Planning
- Aged Care Advice
- Centrelink Guidance
- Superannuation Optimisation
- Tax (financial) Advice
Qualifications & Expertise:
Professional Recognitions
Adrienne’s dedication to excellence has been recognised with industry accolades, including:
- Winner of the 2021 Great Advice Award (Victoria)
- Finalist in the 2013 & 2014 Female Excellence in Advice Awards
- Consistent nominations for her exceptional contributions to financial planning.
Adrienne holds multiple tertiary and industry accreditations, including specialised training in Aged Care Planning advice, making her a trusted adviser for families navigating the complexities of aged care.
In 2019, Adrienne established iCare Financial Advisory after Bendigo Bank discontinued its financial advisory services, marking a new chapter in her commitment to delivering personalised and transparent financial advice.
Our Philosophy
At iCare, we believe in simplifying the complexities of financial planning. We take the time to understand your individual goals, circumstances, and aspirations to create strategies that deliver measurable outcomes.
We’re not just advisers—we’re your partners in achieving financial freedom and peace of mind. Whether you’re planning for retirement, seeking aged care advice, or looking for guidance on managing your wealth, we are here to support you every step of the way.
Why Choose Adrienne 's iCare Financial Advisory?
At iCare Financial Advisory, we focus on retirement planning and aged care advice, supporting Australians in securing their financial future with confidence and clarity. Founded by Adrienne Rush, iCare is dedicated to making financial decision-making simpler and delivering solutions tailored to each client’s unique needs.
Personalised
Advice
Every financial plan is custom-designed to align with your long term goals.
Proven
Expertise
30+ Years of experience and industry recognition ensure you’re in capable hands.
Comprehensive
Services
From retirement planning to aged care advice, we provide a wide range of financial solutions.
Exceptional
Support
We’re dedicated to simplifying your decisions and delivering clear, actionable advice.
What Clients
say about iCare!
iCare Financial Advisory Your Future, Our Priority
At iCare, we’re more than financial advisers; we’re your trusted partners in navigating life’s most significant financial decisions. Let us help you create a secure, comfortable future for you and your family.
Contact Adrienne Rush today to start your financial planning journey with iCare Financial Advisory.